The Mexican Heritage Plaza (MHP or La Plaza) is a uniquely designed cultural facility located in the Mayfair neighborhood of east San Jose, a predominantly Mexican American neighborhood since the mid-20th century.
Annually, La Plaza hosts over 150,000 people through its core programming. Its mission is to catalyze creativity and empower community. They do this by uplifting East San José’s rich diversity through authentic placekeeping and relevant multicultural productions.
The partnership with CAST supports SOAC’s bold solution, La Avenida, to meet the ongoing needs of the neighborhood and the increased displacement of residents. La Avenida is a multi-phased project designed to revitalize the Alum Rock Avenue Corridor located in the Mayfair region of East San José. The initial phase is the acquisition of the 28,000 square-foot vacant commercial property across the street from the Mexican Heritage Plaza (La Plaza), which was completed in January 2023.
The expansion will increase cultural programming and bring needed family wellness services which will be provided by SOAC’s equity partner Gardner Health Services. Future development opportunities includes affordable housing on the King parking lot and commercial space for local businesses and community-based providers on La Plaza’s six acres.
SOAC broke ground on the project in January 2026 and construction is currently underway.
Learn more about La Avenida and SOAC here
